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RB Global Branding

Project type

Branding

RB Global Brand Development and Execution

RB Global is the parent company of IAA, Ritchie Bros. and all of their subsidiary brands. When the acquisition of IAA took place, RB Global was created. Looking at how to represent this parent company visually, I was tasked with the brand development of how RB Global’s look and feel is defined both internally and externally.

Brand Development

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